An Assessment of the Literature on Cause-Related Marketing: Implications for International Competitiveness and Marketing Research

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	International Marketing Review
Publication status	Published - 2020

Cite this

@article{c0f5e6ac6bc5437faeeda0d3f5272023,

title = "An Assessment of the Literature on Cause-Related Marketing: Implications for International Competitiveness and Marketing Research",

author = "Demetris Vrontis and Christofi Michael and S.C Katsikeas",

year = "2020",

language = "English",

journal = "International Marketing Review",

issn = "0265-1335",

publisher = "Emerald Group Publishing Ltd.",

}