An Examination of Marketing Channels from a Managerial Perspective: The case of KEAN

Ioanna Papasolomou; Jovana Pribic

An Examination of Marketing Channels from a Managerial Perspective: The case of KEAN

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Conference Proceedings of the 14th International Conference on Corporate and Marketing Communications
Subtitle of host publication	Developments and Challenges
Place of Publication	Cyprus
Pages	195-205
Publication status	Published - 2009
Event	14th International Conference on Corporate and Marketing Communications: Developments and Challenges - University of Nicosia, Nicosia, Cyprus Duration: 23 Apr 2009 → 24 Apr 2009

Conference

Conference	14th International Conference on Corporate and Marketing Communications
Country/Territory	Cyprus
City	Nicosia
Period	23/04/09 → 24/04/09

Cite this

@inproceedings{268303641b6a4bdda69a327ff0af24d0,

title = "An Examination of Marketing Channels from a Managerial Perspective: The case of KEAN",

author = "Ioanna Papasolomou and Jovana Pribic",

year = "2009",

language = "English",

isbn = "978-9963-634-59-0",

pages = "195--205",

booktitle = "Conference Proceedings of the 14th International Conference on Corporate and Marketing Communications",

note = "14th International Conference on Corporate and Marketing Communications : Developments and Challenges ; Conference date: 23-04-2009 Through 24-04-2009",

}

Papasolomou, I & Pribic, J 2009, An Examination of Marketing Channels from a Managerial Perspective: The case of KEAN. in Conference Proceedings of the 14th International Conference on Corporate and Marketing Communications: Developments and Challenges. Cyprus, pp. 195-205, 14th International Conference on Corporate and Marketing Communications, Nicosia, Cyprus, 23/04/09.

An Examination of Marketing Channels from a Managerial Perspective: The case of KEAN. / Papasolomou, Ioanna; Pribic, Jovana.
Conference Proceedings of the 14th International Conference on Corporate and Marketing Communications: Developments and Challenges. Cyprus, 2009. p. 195-205.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - An Examination of Marketing Channels from a Managerial Perspective

T2 - 14th International Conference on Corporate and Marketing Communications

AU - Papasolomou, Ioanna

AU - Pribic, Jovana

PY - 2009

Y1 - 2009

M3 - Conference contribution

SN - 978-9963-634-59-0

SP - 195

EP - 205

BT - Conference Proceedings of the 14th International Conference on Corporate and Marketing Communications

CY - Cyprus

Y2 - 23 April 2009 through 24 April 2009

ER -