| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference |
| Publisher | Springer International Publishing |
| Pages | 70-70 |
| Publication status | Published - May 2009 |
| Event | Academy of Marketing Science - Baltimore, United States Duration: 20 May 2009 → 23 May 2009 |
Conference
| Conference | Academy of Marketing Science |
|---|---|
| Country/Territory | United States |
| City | Baltimore |
| Period | 20/05/09 → 23/05/09 |