An Exploratory Research On Fan’s Brand Commitment To Basketball Teams

Avichai Shuv-Ami, Alkis Thrassou, Demetris Vrontis

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publication7 th Annual Conference of the EuroMed Academy of Business, “The Future of Entrepreneurship"
Place of PublicationKristiansand, Norway
Pages1753-1761
Publication statusPublished - 18 Sep 2014

Cite this

Shuv-Ami, A., Thrassou, A., & Vrontis, D. (2014). An Exploratory Research On Fan’s Brand Commitment To Basketball Teams. In 7 th Annual Conference of the EuroMed Academy of Business, “The Future of Entrepreneurship" (pp. 1753-1761).