An Exploratory Research On Fan’s Brand Commitment To Basketball Teams

Avichai Shuv-Ami, Alkis Thrassou, Demetris Vrontis

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publication7 th Annual Conference of the EuroMed Academy of Business, “The Future of Entrepreneurship"
    Place of PublicationKristiansand, Norway
    Publication statusPublished - 18 Sept 2014

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