An Exploratory Research On Fan’s Brand Commitment To Basketball Teams

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	7 th Annual Conference of the EuroMed Academy of Business, “The Future of Entrepreneurship"
Place of Publication	Kristiansand, Norway
Pages	1753-1761
Publication status	Published - 18 Sept 2014

Cite this

@inproceedings{5bc0d599d20246598ff38ea4d1f3dca0,

title = "An Exploratory Research On Fan{\textquoteright}s Brand Commitment To Basketball Teams",

author = "Avichai Shuv-Ami and Alkis Thrassou and Demetris Vrontis",

year = "2014",

month = sep,

day = "18",

language = "English",

isbn = "978-9963-711-27-7",

pages = "1753--1761",

booktitle = "7 th Annual Conference of the EuroMed Academy of Business, “The Future of Entrepreneurship{"}",

}

An Exploratory Research On Fan’s Brand Commitment To Basketball Teams. / Shuv-Ami, Avichai; Thrassou, Alkis ; Vrontis, Demetris.
7 th Annual Conference of the EuroMed Academy of Business, “The Future of Entrepreneurship". Kristiansand, Norway, 2014. p. 1753-1761.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - An Exploratory Research On Fan’s Brand Commitment To Basketball Teams

AU - Shuv-Ami, Avichai

AU - Thrassou, Alkis

AU - Vrontis, Demetris

PY - 2014/9/18

Y1 - 2014/9/18

M3 - Conference contribution

SN - 978-9963-711-27-7

SP - 1753

EP - 1761

BT - 7 th Annual Conference of the EuroMed Academy of Business, “The Future of Entrepreneurship"

CY - Kristiansand, Norway

ER -