An Exploratory Study: The Impact of Culture in TV Advertising Behaviour in Southeast Asia

Demetris Vrontis, Andriani Susanti

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Original languageEnglish
    Title of host publicationNavigating Crisis and Opportunities in Global Markets: Leadership, Strategy and Governance
    Place of PublicationUSA
    PublisherGlobal Business and Technology Association
    ISBN (Print)1-932917-00-4
    Publication statusPublished - 2004

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