An Exploratory Study: The Impact of Culture in TV Advertising Behaviour in Southeast Asia

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Navigating Crisis and Opportunities in Global Markets: Leadership, Strategy and Governance
Place of Publication	USA
Publisher	Global Business and Technology Association
Pages	749-755
ISBN (Print)	1-932917-00-4
Publication status	Published - 2004

Cite this

@inbook{8689623f90844a5f9d249ae0c1fbfa0b,

title = "An Exploratory Study: The Impact of Culture in TV Advertising Behaviour in Southeast Asia",

author = "Demetris Vrontis and Andriani Susanti",

year = "2004",

language = "English",

isbn = "1-932917-00-4",

pages = "749--755",

booktitle = "Navigating Crisis and Opportunities in Global Markets: Leadership, Strategy and Governance",

publisher = "Global Business and Technology Association",

}

An Exploratory Study: The Impact of Culture in TV Advertising Behaviour in Southeast Asia. / Vrontis, Demetris; Susanti, Andriani.
Navigating Crisis and Opportunities in Global Markets: Leadership, Strategy and Governance. USA: Global Business and Technology Association, 2004. p. 749-755.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - An Exploratory Study: The Impact of Culture in TV Advertising Behaviour in Southeast Asia

AU - Vrontis, Demetris

AU - Susanti, Andriani

PY - 2004

Y1 - 2004

M3 - Chapter

SN - 1-932917-00-4

SP - 749

EP - 755

BT - Navigating Crisis and Opportunities in Global Markets: Leadership, Strategy and Governance

PB - Global Business and Technology Association

CY - USA

ER -