TY - JOUR
T1 - An extended Canvas business model
T2 - A tool for sustainable technology transfer and adoption
AU - Amoussohoui, Rico
AU - Arouna, Aminou
AU - Bavorova, Miroslava
AU - Tsangari, Haritini
AU - Banout, Jan
N1 - Funding Information:
The financial support was provided by the CGIAR Research Program on Rice Agri-Food Systems (RICE) , and the International Fund for Agricultural Development (IFAD) project “Sustainable and Diversified Rice-based Farming Systems” under the Programme " Putting Research into Use for Nutrition, Sustainable Agriculture and Resilience (PRUNSAR) [Grant no. DC.I-FOOD/2015/360-968 ]. As well as by the Internal Grant Agency of the Faculty of Tropical AgriSciences, Czech University of Life Sciences Prague , Grant number 20213101 .
Funding Information:
The financial support was provided by the CGIAR Research Program on Rice Agri-Food Systems (RICE), and the International Fund for Agricultural Development (IFAD) project ?Sustainable and Diversified Rice-based Farming Systems? under the Programme "Putting Research into Use for Nutrition, Sustainable Agriculture and Resilience (PRUNSAR) [Grant no. DC.I-FOOD/2015/360-968]. As well as by the Internal Grant Agency of the Faculty of Tropical AgriSciences, Czech University of Life Sciences Prague, Grant number 20213101.
Publisher Copyright:
© 2022 Elsevier Ltd
PY - 2022/2
Y1 - 2022/2
N2 - The rise of new agricultural technologies represents an opportunity for agricultural development, especially to achieve the 2030 Sustainable Development Goal. However, farmers in developing countries struggle with adopting new agricultural technologies due to several socio-economic factors. This study proposes a service-based business for transfer and sustainable scaling of new technologies to increase household resilience. Two segments, (i) cost-benefit and (ii) sensitivity analysis was added to the original Canvas business model. We used two innovative technologies: a personalised extension application and a rice threshing machine to apply the business model. Quantitative data from 700 randomly selected rice farmers in Kano State, and qualitative data collected using the Delphi method were used. The adapted Canvas business model is profitable when both technologies are used separately, with an Internal Rate of Return (IRR) of 23 and 28% for the threshing machine and the application, respectively. However, higher profitability is observed when both technologies are combined in one business model. In this case, the business has an IRR of 33%. Moreover, the study shows that the combined business model is vulnerable to the service price. Therefore, we recommend re-evaluating the business model to determine a fair price and payment method for both the service recipient and the provider.
AB - The rise of new agricultural technologies represents an opportunity for agricultural development, especially to achieve the 2030 Sustainable Development Goal. However, farmers in developing countries struggle with adopting new agricultural technologies due to several socio-economic factors. This study proposes a service-based business for transfer and sustainable scaling of new technologies to increase household resilience. Two segments, (i) cost-benefit and (ii) sensitivity analysis was added to the original Canvas business model. We used two innovative technologies: a personalised extension application and a rice threshing machine to apply the business model. Quantitative data from 700 randomly selected rice farmers in Kano State, and qualitative data collected using the Delphi method were used. The adapted Canvas business model is profitable when both technologies are used separately, with an Internal Rate of Return (IRR) of 23 and 28% for the threshing machine and the application, respectively. However, higher profitability is observed when both technologies are combined in one business model. In this case, the business has an IRR of 33%. Moreover, the study shows that the combined business model is vulnerable to the service price. Therefore, we recommend re-evaluating the business model to determine a fair price and payment method for both the service recipient and the provider.
KW - Adapted business model
KW - Developing countries
KW - Extension app
KW - Service-based
KW - Threshing machine
UR - http://www.scopus.com/inward/record.url?scp=85123677241&partnerID=8YFLogxK
U2 - 10.1016/j.techsoc.2022.101901
DO - 10.1016/j.techsoc.2022.101901
M3 - Article
AN - SCOPUS:85123677241
SN - 0160-791X
VL - 68
JO - Technology in Society
JF - Technology in Society
M1 - 101901
ER -