An integrated cross- functional model of strategic innovation management in business: The implications of ten cross- functional business areas

In terms of strategic innovation management in business, in general, crossdisciplinary knowledge plays an instrumental role in long-term success (Bresciani et al., 2012; Rossi et al., 2014, Christofi et al., 2015, 2017; Chebbi et al., 2016; Festa et al., 2017). This is why this book attempts to develop insights from cross-disciplinary business knowledge streams to originate a cross-functional business innovation management model, in order to underpin research and practice in management innovation. In general, novel cross-disciplinary business and management knowledge plays an important role in business and management innovation. Also, we know that innovative management processes have significant implications for effective crossfunctional management, and overall business and management success. From this context, the aim of this book is to extend our understandings of how different cross-functional business and management functional areas individually and collectively can underpin innovation in business management, in order to proactively explore/exploit business opportunities and/or offset business risks. Following this context, each chapter of this book presents different novel theoretical insights on diverse business knowledge streams and their innovative applied implications for cross-functional business management practices. Following these cross-disciplinary business theories and their cutting-edge, discipline-specific practical implications, this chapter proposes and justifies a cross-functional strategic business innovation management model (Figure 12.1).