An Overview of Business Advancement Through Technology: Markets and Marketing in Transition

Alkis Thrassou; Demetris Vrontis; Leonidas Efthymiou; Naziyet Uzunboylu

doi:10.1007/978-3-031-07769-2_1

An Overview of Business Advancement Through Technology: Markets and Marketing in Transition

Alkis Thrassou, Demetris Vrontis, Leonidas Efthymiou, Naziyet Uzunboylu

School of Business

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

Technology transforms rapidly nearly every aspect of corporate life. Technological innovation drives businesses and vice versa. Businesses produce new technologies while creating avenues for progress and development. Technological evolution seems to speed up exponentially along with its capacity, accessibility, and variety. Versatile smart solutions, empowered by Artificial Intelligence (AI), the Internet of Things (IoTs), Machine Learning (ML), Blockchain and Augmented Reality (AR), offer disruptive and game-changing advancements among markets and the broader society. In this chapter, we offer an overview of such technologies and advancements, along with their impact on markets and marketing.

Original language	English
Title of host publication	Palgrave Studies of Cross-Disciplinary Business Research, in Association with EuroMed Academy of Business
Publisher	Palgrave Macmillan
Pages	1-20
Number of pages	20
DOIs	https://doi.org/10.1007/978-3-031-07769-2_1
Publication status	Published - 2022

Publication series

Name	Palgrave Studies of Cross-Disciplinary Business Research, in Association with EuroMed Academy of Business
ISSN (Print)	2523-8167
ISSN (Electronic)	2523-8175

Access to Document

10.1007/978-3-031-07769-2_1

Cite this

Thrassou, A., Vrontis, D., Efthymiou, L., & Uzunboylu, N. (2022). An Overview of Business Advancement Through Technology: Markets and Marketing in Transition. In Palgrave Studies of Cross-Disciplinary Business Research, in Association with EuroMed Academy of Business (pp. 1-20). (Palgrave Studies of Cross-Disciplinary Business Research, in Association with EuroMed Academy of Business). Palgrave Macmillan. https://doi.org/10.1007/978-3-031-07769-2_1

Thrassou, Alkis ; Vrontis, Demetris ; Efthymiou, Leonidas et al. / An Overview of Business Advancement Through Technology : Markets and Marketing in Transition. Palgrave Studies of Cross-Disciplinary Business Research, in Association with EuroMed Academy of Business. Palgrave Macmillan, 2022. pp. 1-20 (Palgrave Studies of Cross-Disciplinary Business Research, in Association with EuroMed Academy of Business).

@inbook{31db12e0a721499b899abd42ddf19faa,

title = "An Overview of Business Advancement Through Technology: Markets and Marketing in Transition",

abstract = "Technology transforms rapidly nearly every aspect of corporate life. Technological innovation drives businesses and vice versa. Businesses produce new technologies while creating avenues for progress and development. Technological evolution seems to speed up exponentially along with its capacity, accessibility, and variety. Versatile smart solutions, empowered by Artificial Intelligence (AI), the Internet of Things (IoTs), Machine Learning (ML), Blockchain and Augmented Reality (AR), offer disruptive and game-changing advancements among markets and the broader society. In this chapter, we offer an overview of such technologies and advancements, along with their impact on markets and marketing.",

author = "Alkis Thrassou and Demetris Vrontis and Leonidas Efthymiou and Naziyet Uzunboylu",

note = "Publisher Copyright: {\textcopyright} 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.",

year = "2022",

doi = "10.1007/978-3-031-07769-2_1",

language = "English",

series = "Palgrave Studies of Cross-Disciplinary Business Research, in Association with EuroMed Academy of Business",

publisher = "Palgrave Macmillan",

pages = "1--20",

booktitle = "Palgrave Studies of Cross-Disciplinary Business Research, in Association with EuroMed Academy of Business",

}

Thrassou, A , Vrontis, D , Efthymiou, L & Uzunboylu, N 2022, An Overview of Business Advancement Through Technology: Markets and Marketing in Transition. in Palgrave Studies of Cross-Disciplinary Business Research, in Association with EuroMed Academy of Business. Palgrave Studies of Cross-Disciplinary Business Research, in Association with EuroMed Academy of Business, Palgrave Macmillan, pp. 1-20. https://doi.org/10.1007/978-3-031-07769-2_1

An Overview of Business Advancement Through Technology: Markets and Marketing in Transition. / Thrassou, Alkis ; Vrontis, Demetris ; Efthymiou, Leonidas et al.
Palgrave Studies of Cross-Disciplinary Business Research, in Association with EuroMed Academy of Business. Palgrave Macmillan, 2022. p. 1-20 (Palgrave Studies of Cross-Disciplinary Business Research, in Association with EuroMed Academy of Business).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - An Overview of Business Advancement Through Technology

T2 - Markets and Marketing in Transition

AU - Thrassou, Alkis

AU - Vrontis, Demetris

AU - Efthymiou, Leonidas

AU - Uzunboylu, Naziyet

PY - 2022

Y1 - 2022

N2 - Technology transforms rapidly nearly every aspect of corporate life. Technological innovation drives businesses and vice versa. Businesses produce new technologies while creating avenues for progress and development. Technological evolution seems to speed up exponentially along with its capacity, accessibility, and variety. Versatile smart solutions, empowered by Artificial Intelligence (AI), the Internet of Things (IoTs), Machine Learning (ML), Blockchain and Augmented Reality (AR), offer disruptive and game-changing advancements among markets and the broader society. In this chapter, we offer an overview of such technologies and advancements, along with their impact on markets and marketing.

AB - Technology transforms rapidly nearly every aspect of corporate life. Technological innovation drives businesses and vice versa. Businesses produce new technologies while creating avenues for progress and development. Technological evolution seems to speed up exponentially along with its capacity, accessibility, and variety. Versatile smart solutions, empowered by Artificial Intelligence (AI), the Internet of Things (IoTs), Machine Learning (ML), Blockchain and Augmented Reality (AR), offer disruptive and game-changing advancements among markets and the broader society. In this chapter, we offer an overview of such technologies and advancements, along with their impact on markets and marketing.

UR - http://www.scopus.com/inward/record.url?scp=85144231000&partnerID=8YFLogxK

U2 - 10.1007/978-3-031-07769-2_1

DO - 10.1007/978-3-031-07769-2_1

M3 - Chapter

AN - SCOPUS:85144231000

T3 - Palgrave Studies of Cross-Disciplinary Business Research, in Association with EuroMed Academy of Business

SP - 1

EP - 20

BT - Palgrave Studies of Cross-Disciplinary Business Research, in Association with EuroMed Academy of Business

PB - Palgrave Macmillan

ER -

Thrassou A , Vrontis D , Efthymiou L, Uzunboylu N. An Overview of Business Advancement Through Technology: Markets and Marketing in Transition. In Palgrave Studies of Cross-Disciplinary Business Research, in Association with EuroMed Academy of Business. Palgrave Macmillan. 2022. p. 1-20. (Palgrave Studies of Cross-Disciplinary Business Research, in Association with EuroMed Academy of Business). doi: 10.1007/978-3-031-07769-2_1

An Overview of Business Advancement Through Technology: Markets and Marketing in Transition

Abstract

Publication series

Access to Document

Other files and links

Fingerprint

Cite this