Antecedents and consequence of social media marketing for strategic competitive advantage of small and medium enterprises: mediating role of utilitarian and hedonic value
Research output: Contribution to journal › Article › peer-review
Fingerprint
Dive into the research topics of 'Antecedents and consequence of social media marketing for strategic competitive advantage of small and medium enterprises: mediating role of utilitarian and hedonic value'. Together they form a unique fingerprint.