Antecedents and Outcomes of online Brand Engagement: The role of brand love in enhancing electronic word-of- mouth.

Rudiger Hans Kaufmann, Sandra Maria Correia Loureiro, Tatjana Gorgus

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    Pages (from-to)985-1005
    JournalOnline Information Review
    Volume41
    Issue number7
    Publication statusPublished - 2017

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