Original language | English |
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Pages (from-to) | 985-1005 |
Journal | Online Information Review |
Volume | 41 |
Issue number | 7 |
Publication status | Published - 2017 |
Antecedents and Outcomes of online Brand Engagement: The role of brand love in enhancing electronic word-of- mouth.
Rudiger Hans Kaufmann, Sandra Maria Correia Loureiro, Tatjana Gorgus
Research output: Contribution to journal › Article › peer-review