Antecedents and Outcomes of online Brand Engagement:: The role of brand love in enhancing electronic word-of- mouth.

Antecedents and Outcomes of online Brand Engagement: The role of brand love in enhancing electronic word-of- mouth.

Research output: Contribution to journal › Article › peer-review

@article{192880c066144c17bd27045b0aa77f6b,

title = "Antecedents and Outcomes of online Brand Engagement:: The role of brand love in enhancing electronic word-of- mouth.",

author = "Kaufmann, \{Rudiger Hans\} and Loureiro, \{Sandra Maria Correia\} and Tatjana Gorgus",

year = "2017",

language = "English",

volume = "41",

pages = "985--1005",

journal = "Online Information Review",

issn = "1468-4527",

publisher = "Emerald Publishing",

number = "7",

}

TY - JOUR

T1 - Antecedents and Outcomes of online Brand Engagement:

T2 - The role of brand love in enhancing electronic word-of- mouth.

AU - Kaufmann, Rudiger Hans

AU - Loureiro, Sandra Maria Correia

AU - Gorgus, Tatjana

PY - 2017

Y1 - 2017

M3 - Article

SN - 1468-4527

VL - 41

SP - 985

EP - 1005

JO - Online Information Review

JF - Online Information Review

IS - 7

ER -