Applying Curative Marketing for SMART CITIES.

Rudiger Hans Kaufmann, M. Czinkota, H.M. Altintas

    Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

    Original languageEnglish
    Title of host publicationMarketing Strategy and Policy Conference
    Publication statusPublished - 2018

    UN SDGs

    This output contributes to the following UN Sustainable Development Goals (SDGs)

    • SDG 11 - Sustainable Cities and Communities

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