TY - JOUR
T1 - Augmented reality in the tourism industry
T2 - A multi-stakeholder analysis of museums
AU - Serravalle, Francesca
AU - Ferraris, Alberto
AU - Vrontis, Demetris
AU - Thrassou, Alkis
AU - Christofi, Michael
PY - 2019/10/1
Y1 - 2019/10/1
N2 - In places of tourist interest and attractions, such as museums, Augmented Reality (AR) is an emerging technology that enhances (through additional digital contents) and leverages visitor experience creating opportunities for an array of immediate and peripheral stakeholders. However, to achieve this, both researchers and managers need to better understand how to effectively co-create value through the involvement of different stakeholders and their interconnected relationships. Thus, we analysed three interrelated streams of literature (digital innovation, tourism management and stakeholder theory) and we developed a conceptual paper that sheds light on AR in museums. An in-depth analysis of the topic allowed us to develop theoretical propositions and applications on the subject, in particular from a multi-stakeholder perspective. Finally, our research proposes a preliminary conceptual model that highlights the need for the identification of the roles and interactions of museum's stakeholders towards a more digitalised museum experience through AR.
AB - In places of tourist interest and attractions, such as museums, Augmented Reality (AR) is an emerging technology that enhances (through additional digital contents) and leverages visitor experience creating opportunities for an array of immediate and peripheral stakeholders. However, to achieve this, both researchers and managers need to better understand how to effectively co-create value through the involvement of different stakeholders and their interconnected relationships. Thus, we analysed three interrelated streams of literature (digital innovation, tourism management and stakeholder theory) and we developed a conceptual paper that sheds light on AR in museums. An in-depth analysis of the topic allowed us to develop theoretical propositions and applications on the subject, in particular from a multi-stakeholder perspective. Finally, our research proposes a preliminary conceptual model that highlights the need for the identification of the roles and interactions of museum's stakeholders towards a more digitalised museum experience through AR.
KW - Augmented reality
KW - Digital innovation
KW - Digital Technologies
KW - Museum
KW - Stakeholder theory
KW - Tourism management
KW - Value co-creation
UR - http://www.scopus.com/inward/record.url?scp=85071031507&partnerID=8YFLogxK
U2 - 10.1016/j.tmp.2019.07.002
DO - 10.1016/j.tmp.2019.07.002
M3 - Review article
AN - SCOPUS:85071031507
SN - 2211-9736
VL - 32
JO - Tourism Management Perspectives
JF - Tourism Management Perspectives
M1 - 100549
ER -