B2B sustainable ecosystems as support the “three-legged stool” in emerging countries: SMEs’ stakeholder relations in Ardakan (Iran)

Giulia Nevi, Gianpaolo Basile, Hans Rüdiger Kaufmann, Mohammad Fotouhi Ardakani

Research output: Contribution to journalArticlepeer-review

Abstract

Purpose: In the context of triple-bottom-line dynamics, societal components grapple with multifaceted challenges, necessitating changing behaviours within business-to-business (B2B) processes. This study investigates how collaborative relations in B2B ecosystems can influence social, environmental and economic sustainability dynamics, exploring whether the former two positively impact economic results. Design/methodology/approach: Validating a conceptual framework via partial least squares (PLS) structural equation modelling, a quantitative study on 262 Iranian SME stakeholders was conducted. Findings: The research underscores the paramount role of B2B relations, emphasizing the shift towards interconnected relations between society, institutions, end-users and businesses. The findings suggest that B2B collaborative efforts within a broader ecosystem address social and environmental needs, thereby contributing to transforming the ecosystem’s business models. Innovatively, the research elicited that environmental and social effects have a positive mediating effect on economic results. Originality/value: By proposing a business-social-institutional model (B2SI) grounded in relational and dynamic capabilities, this study contributes to advancing both scientific understanding and business practices, pointing to the important role of social responsibility within B2B ecosystems.

Original languageEnglish
JournalKybernetes
DOIs
Publication statusAccepted/In press - 2025

Keywords

  • B2B
  • Ecosystem
  • SME
  • Stakeholder engagement
  • Triple-bottom-line

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