B2C smart retailing: A consumer-focused value-based analysis of interactions and synergies

Demetris Vrontis, Alkis Thrassou, Monaliz Amirkhanpour

Research output: Contribution to journalArticle

10 Citations (Scopus)

Abstract

The paper transcends the simply functional and oligo-dimensional approach to smart retailing, in order to provide a comprehensive, value-based analysis of its B2C relationship. Methodologically, it is a theoretically developed conceptual work, refined through qualitative primary research. Specifically, combining narrative and meta-synthetic literature analyses with interviews it undertakes an extensive theoretical review on the subject and its peripheral and contextual factors; it identifies the value categories and individual elements, which explicitly or implicitly define the smart retailing B2C relationships and synergies; and prescriptively incorporates all into a single, provisional, value-based, multi-dimensional framework for B2C smart retailing. The findings give rise to 'value' as superior means of understanding the smart retailing B2C relationship and as the ultimate ends on both sides of the relationship; both largely consequent to the changing underlying contemporary business and consumer motivators. Additionally, smart retailing '. soft value' manifestations are delineated and proposed as particular sources of retailers' lasting and inimitable competitive advantages; while smart retailing itself is found to have outgrown its traditional role to become a holistic strategic approach to the retailing business.

Original languageEnglish
JournalTechnological Forecasting and Social Change
DOIs
Publication statusAccepted/In press - 21 Feb 2016

Fingerprint

Qualitative Research
Industry
Interviews
Retailing
Consumer value
Synergy
Interaction
Transcend

Keywords

  • Consumer
  • Digital marketing
  • Mobile marketing
  • Smart B2C interactions
  • Smart retailing
  • Value

Cite this

@article{00b4aeef1e884424a177c8d0f5433491,
title = "B2C smart retailing: A consumer-focused value-based analysis of interactions and synergies",
abstract = "The paper transcends the simply functional and oligo-dimensional approach to smart retailing, in order to provide a comprehensive, value-based analysis of its B2C relationship. Methodologically, it is a theoretically developed conceptual work, refined through qualitative primary research. Specifically, combining narrative and meta-synthetic literature analyses with interviews it undertakes an extensive theoretical review on the subject and its peripheral and contextual factors; it identifies the value categories and individual elements, which explicitly or implicitly define the smart retailing B2C relationships and synergies; and prescriptively incorporates all into a single, provisional, value-based, multi-dimensional framework for B2C smart retailing. The findings give rise to 'value' as superior means of understanding the smart retailing B2C relationship and as the ultimate ends on both sides of the relationship; both largely consequent to the changing underlying contemporary business and consumer motivators. Additionally, smart retailing '. soft value' manifestations are delineated and proposed as particular sources of retailers' lasting and inimitable competitive advantages; while smart retailing itself is found to have outgrown its traditional role to become a holistic strategic approach to the retailing business.",
keywords = "Consumer, Digital marketing, Mobile marketing, Smart B2C interactions, Smart retailing, Value",
author = "Demetris Vrontis and Alkis Thrassou and Monaliz Amirkhanpour",
year = "2016",
month = "2",
day = "21",
doi = "10.1016/j.techfore.2016.10.064",
language = "English",
journal = "Technological Forecasting and Social Change",
issn = "0040-1625",
publisher = "Elsevier Inc.",

}

TY - JOUR

T1 - B2C smart retailing

T2 - A consumer-focused value-based analysis of interactions and synergies

AU - Vrontis, Demetris

AU - Thrassou, Alkis

AU - Amirkhanpour, Monaliz

PY - 2016/2/21

Y1 - 2016/2/21

N2 - The paper transcends the simply functional and oligo-dimensional approach to smart retailing, in order to provide a comprehensive, value-based analysis of its B2C relationship. Methodologically, it is a theoretically developed conceptual work, refined through qualitative primary research. Specifically, combining narrative and meta-synthetic literature analyses with interviews it undertakes an extensive theoretical review on the subject and its peripheral and contextual factors; it identifies the value categories and individual elements, which explicitly or implicitly define the smart retailing B2C relationships and synergies; and prescriptively incorporates all into a single, provisional, value-based, multi-dimensional framework for B2C smart retailing. The findings give rise to 'value' as superior means of understanding the smart retailing B2C relationship and as the ultimate ends on both sides of the relationship; both largely consequent to the changing underlying contemporary business and consumer motivators. Additionally, smart retailing '. soft value' manifestations are delineated and proposed as particular sources of retailers' lasting and inimitable competitive advantages; while smart retailing itself is found to have outgrown its traditional role to become a holistic strategic approach to the retailing business.

AB - The paper transcends the simply functional and oligo-dimensional approach to smart retailing, in order to provide a comprehensive, value-based analysis of its B2C relationship. Methodologically, it is a theoretically developed conceptual work, refined through qualitative primary research. Specifically, combining narrative and meta-synthetic literature analyses with interviews it undertakes an extensive theoretical review on the subject and its peripheral and contextual factors; it identifies the value categories and individual elements, which explicitly or implicitly define the smart retailing B2C relationships and synergies; and prescriptively incorporates all into a single, provisional, value-based, multi-dimensional framework for B2C smart retailing. The findings give rise to 'value' as superior means of understanding the smart retailing B2C relationship and as the ultimate ends on both sides of the relationship; both largely consequent to the changing underlying contemporary business and consumer motivators. Additionally, smart retailing '. soft value' manifestations are delineated and proposed as particular sources of retailers' lasting and inimitable competitive advantages; while smart retailing itself is found to have outgrown its traditional role to become a holistic strategic approach to the retailing business.

KW - Consumer

KW - Digital marketing

KW - Mobile marketing

KW - Smart B2C interactions

KW - Smart retailing

KW - Value

UR - http://www.scopus.com/inward/record.url?scp=85008162623&partnerID=8YFLogxK

U2 - 10.1016/j.techfore.2016.10.064

DO - 10.1016/j.techfore.2016.10.064

M3 - Article

AN - SCOPUS:85008162623

JO - Technological Forecasting and Social Change

JF - Technological Forecasting and Social Change

SN - 0040-1625

ER -