Behavioral Branding and Brand love

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 7th EMRBI Conference
Publication status	Published - 2014
Event	7th Annual Conference of the EuroMed Academy of Business: The future of Entrepreneurship - Kristiansand, Norway Duration: 18 Sept 2014 → 19 Sept 2014

Conference	7th Annual Conference of the EuroMed Academy of Business
Country/Territory	Norway
City	Kristiansand
Period	18/09/14 → 19/09/14

Cite this

@inproceedings{8447a806fe304845b8362da0de535ba8,

title = "Behavioral Branding and Brand love",

author = "Agapi Manarioti and Kaufmann, \{Rudiger Hans\}",

year = "2014",

language = "English",

booktitle = "Proceedings of the 7th EMRBI Conference",

note = "7th Annual Conference of the EuroMed Academy of Business : The future of Entrepreneurship ; Conference date: 18-09-2014 Through 19-09-2014",

}