| Original language | English |
|---|---|
| Pages | 329- 334 |
| Publication status | Published - 2007 |
Behavioural Branding- The Interdisciplinary Hilti Case
Rudiger Hans Kaufmann, Cajthaml M., Meier M.
Research output: Contribution to conference › Paper › peer-review
Rudiger Hans Kaufmann, Cajthaml M., Meier M.
Research output: Contribution to conference › Paper › peer-review
| Original language | English |
|---|---|
| Pages | 329- 334 |
| Publication status | Published - 2007 |