Brand and product building: The case of the Cyprus wine industry

Demetris Vrontis, Ioanna Papasolomou

    Research output: Contribution to journal › Article › peer-review

    54 Citations (Scopus)

    Fingerprint

    Dive into the research topics of 'Brand and product building: The case of the Cyprus wine industry'. Together they form a unique fingerprint.

    Business & Economics

    Engineering & Materials Science