Brand Hate: Antecedents, Behavioral Intentions and its Interactions with Brand Equity

Rudiger Hans Kaufmann, C. Goncalves

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the XX I SEMEAD conference
    Publication statusPublished - 2018
    EventXX I SEMEAD - , Brazil
    Duration: 7 Nov 20189 Nov 2018

    Conference

    ConferenceXX I SEMEAD
    Country/TerritoryBrazil
    Period7/11/189/11/18

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