Brand Hate: Antecedents, Behavioral Intentions and its Interactions with Brand Equity

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the XX I SEMEAD conference
Publication status	Published - 2018
Event	XX I SEMEAD - , Brazil Duration: 7 Nov 2018 → 9 Nov 2018

Cite this

@inproceedings{ebd77e3a0b264e1ca1eb18034e84df6a,

title = "Brand Hate: Antecedents, Behavioral Intentions and its Interactions with Brand Equity",

author = "Kaufmann, \{Rudiger Hans\} and C. Goncalves",

year = "2018",

language = "English",

booktitle = "Proceedings of the XX I SEMEAD conference",

note = "XX I SEMEAD ; Conference date: 07-11-2018 Through 09-11-2018",

}