Original language | English |
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Title of host publication | Wine Business Management |
Editors | Steve Charters, Jerome Gallo |
Place of Publication | Paris |
Publisher | Pearson |
Pages | 163-175 |
ISBN (Print) | 978-232600052-0 |
Publication status | Published - 2014 |
Brand Management in the Wine Industry
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review