| Original language | English |
|---|---|
| Title of host publication | Wine Business Management |
| Editors | Steve Charters, Jerome Gallo |
| Place of Publication | Paris |
| Publisher | Pearson |
| Pages | 163-175 |
| ISBN (Print) | 978-232600052-0 |
| Publication status | Published - 2014 |
Brand Management in the Wine Industry
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review