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Brand Management in the Wine Industry

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

    Original languageEnglish
    Title of host publicationWine Business Management
    EditorsSteve Charters, Jerome Gallo
    Place of PublicationParis
    PublisherPearson
    Pages163-175
    ISBN (Print)978-232600052-0
    Publication statusPublished - 2014

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