Brand Positioning through CRM of Financial Services sector in Cyprus

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 5th Colloquium on non profit Marketing of London Metropolitan University
Publication status	Published - 2005
Event	5th Colloquium on non profit Marketing of London Metropolitan University - Duration: 11 Sept 2005 → …

Other	5th Colloquium on non profit Marketing of London Metropolitan University
Period	11/09/05 → …

Cite this

@inproceedings{0e0521806a274fe1bbcbadcfbea68347,

title = "Brand Positioning through CRM of Financial Services sector in Cyprus",

author = "Ioanna Papasolomou and Marlen Demetriou",

year = "2005",

language = "English",

booktitle = "Proceedings of the 5th Colloquium on non profit Marketing of London Metropolitan University",

note = "5th Colloquium on non profit Marketing of London Metropolitan University ; Conference date: 11-09-2005",

}

TY - GEN

T1 - Brand Positioning through CRM of Financial Services sector in Cyprus

AU - Papasolomou, Ioanna

AU - Demetriou, Marlen

PY - 2005

Y1 - 2005

M3 - Conference contribution

BT - Proceedings of the 5th Colloquium on non profit Marketing of London Metropolitan University

T2 - 5th Colloquium on non profit Marketing of London Metropolitan University

Y2 - 11 September 2005

ER -