Brand Post Characteristics and Popularity: A Study of Facebook Brand Pages of Food and Beverage Companies

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 12th Annual Conference of the EuroMed Academy of Business (EMAB)
    EditorsDemetris Vrontis, Yaakov Weber, Evangelos Tsoukatos
    PublisherEuroMed Press
    Pages1815-1816
    ISBN (Electronic)978-9963-711-81-9
    Publication statusPublished - 2019
    Event12th Annual Euromed Academy of Business Conference: Business Management Theories and Practices in a Dynamic Competitive Environment - Thessaloniki, Greece
    Duration: 18 Sept 201920 Sept 2019

    Publication series

    NameBusiness Management Theories and Practices in a Dynamic Competitive Environment
    PublisherEuroMed Press
    ISSN (Electronic)2547-8516

    Conference

    Conference12th Annual Euromed Academy of Business Conference
    Abbreviated titleEMAB
    Country/TerritoryGreece
    CityThessaloniki
    Period18/09/1920/09/19

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