Branding startups throughout social media and mobile technologies

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 4th International Colloquium on Corporate Branding, Identity, Image and Reputation
Publication status	Published - 2018
Event	4th International Colloquium on Corporate Branding, Identity, Image and Reputation - Calabria, Italy Duration: 3 Sept 2018 → 4 Sept 2018

Conference	4th International Colloquium on Corporate Branding, Identity, Image and Reputation
Abbreviated title	COBIIR
Country/Territory	Italy
City	Calabria
Period	3/09/18 → 4/09/18

Cite this

@inproceedings{4f8a681bc7df46c5a0177c4f557dcea1,

title = "Branding startups throughout social media and mobile technologies",

author = "Milena Viassone and Demetris Vrontis and Alkis Thrassou",

year = "2018",

language = "English",

booktitle = "Proceedings of the 4th International Colloquium on Corporate Branding, Identity, Image and Reputation",

note = "4th International Colloquium on Corporate Branding, Identity, Image and Reputation, COBIIR ; Conference date: 03-09-2018 Through 04-09-2018",

}

TY - GEN

T1 - Branding startups throughout social media and mobile technologies

AU - Viassone, Milena

AU - Vrontis, Demetris

AU - Thrassou, Alkis

PY - 2018

Y1 - 2018

M3 - Conference contribution

BT - Proceedings of the 4th International Colloquium on Corporate Branding, Identity, Image and Reputation

T2 - 4th International Colloquium on Corporate Branding, Identity, Image and Reputation

Y2 - 3 September 2018 through 4 September 2018

ER -