Branding the Corporation: A case for CRM in Cyprus

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 12th International Conference on Corporate and Marketing Communications
Pages	163-178
Publication status	Published - 2007
Event	12th International Conference on Corporate and Marketing Communications - Middlesex University Business School, London, United Kingdom Duration: 16 Apr 2007 → 17 Apr 2007

Conference	12th International Conference on Corporate and Marketing Communications
Country/Territory	United Kingdom
City	London
Period	16/04/07 → 17/04/07

Cite this

@inproceedings{770e78a947a84d04a5d4b4c60968bef0,

title = "Branding the Corporation: A case for CRM in Cyprus",

author = "Ioanna Papasolomou and Marlen Demetriou and R. Bennett",

year = "2007",

language = "English",

pages = "163--178",

booktitle = "Proceedings of the 12th International Conference on Corporate and Marketing Communications",

note = "12th International Conference on Corporate and Marketing Communications ; Conference date: 16-04-2007 Through 17-04-2007",

}

TY - GEN

T1 - Branding the Corporation

T2 - 12th International Conference on Corporate and Marketing Communications

AU - Papasolomou, Ioanna

AU - Demetriou, Marlen

AU - Bennett, R.

PY - 2007

Y1 - 2007

M3 - Conference contribution

SP - 163

EP - 178

BT - Proceedings of the 12th International Conference on Corporate and Marketing Communications

Y2 - 16 April 2007 through 17 April 2007

ER -