Branding the Corporation: Cause Related Marketing (CRM) in the financial services industry in Cyprus

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 5th International Marketing Trends Congress
Publication status	Published - 2006
Event	5th International Marketing Trends Congress - Venice, Italy Duration: 20 Jan 2006 → 21 Jan 2006

Conference	5th International Marketing Trends Congress
Country/Territory	Italy
City	Venice
Period	20/01/06 → 21/01/06

Cite this

@inproceedings{34d996534f1d4a6c9e551c8a1103e359,

title = "Branding the Corporation: Cause Related Marketing (CRM) in the financial services industry in Cyprus",

author = "Ioanna Papasolomou and Marlen Demetriou",

year = "2006",

language = "English",

booktitle = "Proceedings of the 5th International Marketing Trends Congress",

note = "5th International Marketing Trends Congress ; Conference date: 20-01-2006 Through 21-01-2006",

}