Building corporate branding through internal marketing: The case of the UK retail bank industry

Keyphrases

• UK Retail 100%
• Internal Marketing 100%
• Retail Banking Industry 100%
• Corporate Branding 100%
• Corporate Brand 25%
• Marketing Program 16%
• Organizational Culture 16%
• Marketing Theory 8%
• Design Methodology 8%
• Service Users 8%
• Grounded Theory Approach 8%
• Marketing Perspective 8%
• Organizational Reality 8%
• Business Unit 8%
• Custom-made 8%
• Customer Focus 8%
• Strong Brand 8%
• In-depth Qualitative Interviews 8%
• Organizational Membership 8%
• Financial Services Industry 8%
• Banking Organizations 8%
• Branding Process 8%
• Marketing Strategy Implementation 8%
• Geographic Market 8%
• Branch Manager 8%
• Brand Outcomes 8%
• Consumer Perception 8%
• Retail Banks 8%
• Retail Banking 8%
• Branched Network 8%
• Internal Branding 8%
• Corbin 8%
• People Services 8%
• Internal Customer 8%
• Service-oriented 8%
• Marketing Practices 8%
• Implementation Approach 8%
• Reward System 8%

Economics, Econometrics and Finance

• Industry 100%
• Brand Architecture 100%
• HR Marketing 100%
• Marketing Theory 8%
• Financial Services 8%
• Internal Branding 8%
• Marketing Management 8%
• Services Industry 8%

Social Sciences

• UK 100%
• Internal Marketing 100%
• Culture of Work 16%
• Qualitative Interview 8%
• Marketing Theory 8%
• Financial Services 8%
• Marketing Implementation 8%
• Service Industries 8%
• Consumer Perception 8%
• Grounded Theory 8%
• Personnel 8%