Building corporate reputation through the use of Corporate Social Responsibility and Cause Related Marketing: A longitudinal study of consumers’ perceptions in Cyprus

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publication16th Corporate and Marketing Communications Conference
Subtitle of host publicationThe New Knowledge Globalization Era: Future Trends Changing Corporate and Marketing Communications
Place of PublicationGreece
Pages314-324
Publication statusPublished - 2011
Event16th Corporate and Marketing Communications Conference: The New Knowledge Globalization Era: Future Trends Changing Corporate and Marketing Communications - Athens University of Economics and Business, Athens, Greece
Duration: 27 Apr 201129 Apr 2011

Conference

Conference16th Corporate and Marketing Communications Conference
CountryGreece
CityAthens
Period27/04/1129/04/11

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