@inproceedings{e6cc09a56b414068ac8200723b2cccff,
title = "Building corporate reputation through the use of Corporate Social Responsibility and Cause Related Marketing: A longitudinal study of consumers{\textquoteright} perceptions in Cyprus",
author = "Ioanna Papasolomou and Marlen Demetriou",
year = "2011",
language = "English",
isbn = "978-960-9443-07-4",
pages = "314--324",
booktitle = "16th Corporate and Marketing Communications Conference",
note = "16th Corporate and Marketing Communications Conference : The New Knowledge Globalization Era: Future Trends Changing Corporate and Marketing Communications ; Conference date: 27-04-2011 Through 29-04-2011",
}