Building corporate reputation through the use of Corporate Social Responsibility and Cause Related Marketing: A longitudinal study of consumers’ perceptions in Cyprus

Ioanna Papasolomou; Marlen Demetriou

Building corporate reputation through the use of Corporate Social Responsibility and Cause Related Marketing: A longitudinal study of consumers’ perceptions in Cyprus

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	16th Corporate and Marketing Communications Conference
Subtitle of host publication	The New Knowledge Globalization Era: Future Trends Changing Corporate and Marketing Communications
Place of Publication	Greece
Pages	314-324
Publication status	Published - 2011
Event	16th Corporate and Marketing Communications Conference: The New Knowledge Globalization Era: Future Trends Changing Corporate and Marketing Communications - Athens University of Economics and Business, Athens, Greece Duration: 27 Apr 2011 → 29 Apr 2011

Conference

Conference	16th Corporate and Marketing Communications Conference
Country/Territory	Greece
City	Athens
Period	27/04/11 → 29/04/11

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production

Cite this

Papasolomou, I., & Demetriou, M. (2011). Building corporate reputation through the use of Corporate Social Responsibility and Cause Related Marketing: A longitudinal study of consumers’ perceptions in Cyprus. In 16th Corporate and Marketing Communications Conference: The New Knowledge Globalization Era: Future Trends Changing Corporate and Marketing Communications (pp. 314-324).

Papasolomou, Ioanna ; Demetriou, Marlen. / Building corporate reputation through the use of Corporate Social Responsibility and Cause Related Marketing : A longitudinal study of consumers’ perceptions in Cyprus. 16th Corporate and Marketing Communications Conference: The New Knowledge Globalization Era: Future Trends Changing Corporate and Marketing Communications. Greece, 2011. pp. 314-324

@inproceedings{e6cc09a56b414068ac8200723b2cccff,

title = "Building corporate reputation through the use of Corporate Social Responsibility and Cause Related Marketing: A longitudinal study of consumers{\textquoteright} perceptions in Cyprus",

author = "Ioanna Papasolomou and Marlen Demetriou",

year = "2011",

language = "English",

isbn = "978-960-9443-07-4",

pages = "314--324",

booktitle = "16th Corporate and Marketing Communications Conference",

note = "16th Corporate and Marketing Communications Conference : The New Knowledge Globalization Era: Future Trends Changing Corporate and Marketing Communications ; Conference date: 27-04-2011 Through 29-04-2011",

}

Papasolomou, I & Demetriou, M 2011, Building corporate reputation through the use of Corporate Social Responsibility and Cause Related Marketing: A longitudinal study of consumers’ perceptions in Cyprus. in 16th Corporate and Marketing Communications Conference: The New Knowledge Globalization Era: Future Trends Changing Corporate and Marketing Communications. Greece, pp. 314-324, 16th Corporate and Marketing Communications Conference, Athens, Greece, 27/04/11.

Building corporate reputation through the use of Corporate Social Responsibility and Cause Related Marketing: A longitudinal study of consumers’ perceptions in Cyprus. / Papasolomou, Ioanna ; Demetriou, Marlen.
16th Corporate and Marketing Communications Conference: The New Knowledge Globalization Era: Future Trends Changing Corporate and Marketing Communications. Greece, 2011. p. 314-324.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Building corporate reputation through the use of Corporate Social Responsibility and Cause Related Marketing

T2 - 16th Corporate and Marketing Communications Conference

AU - Papasolomou, Ioanna

AU - Demetriou, Marlen

PY - 2011

Y1 - 2011

M3 - Conference contribution

SN - 978-960-9443-07-4

SP - 314

EP - 324

BT - 16th Corporate and Marketing Communications Conference

CY - Greece

Y2 - 27 April 2011 through 29 April 2011

ER -

Papasolomou I , Demetriou M. Building corporate reputation through the use of Corporate Social Responsibility and Cause Related Marketing: A longitudinal study of consumers’ perceptions in Cyprus. In 16th Corporate and Marketing Communications Conference: The New Knowledge Globalization Era: Future Trends Changing Corporate and Marketing Communications. Greece. 2011. p. 314-324