Building product awareness for SMEs through the use of CRM: The case of BMW in Cyprus

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Original languageEnglish
    Title of host publicationInternational Consumer Behavior
    Subtitle of host publicationA Mosaic of Eclectic Perspectives - Handbook on International Consumer Behavior
    EditorsHans Ruediger Kaufmann
    Place of PublicationUK
    PublisherAccess Press
    Number of pages521
    ISBN (Print)095624713X, 9780956247131
    Publication statusPublished - 2011

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