Building product awareness for SMEs through the use of CRM: The case of BMW in Cyprus

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	International Consumer Behavior
Subtitle of host publication	A Mosaic of Eclectic Perspectives - Handbook on International Consumer Behavior
Editors	Hans Ruediger Kaufmann
Place of Publication	UK
Publisher	Access Press
Pages	358-366
Number of pages	521
ISBN (Print)	095624713X, 9780956247131
Publication status	Published - 2011

Cite this

@inbook{b16794c09fd24941b1d3f67dce8ae78b,

title = "Building product awareness for SMEs through the use of CRM: The case of BMW in Cyprus",

author = "Ioanna Papasolomou",

year = "2011",

language = "English",

isbn = "095624713X",

pages = "358--366",

editor = "Kaufmann, {Hans Ruediger}",

booktitle = "International Consumer Behavior",

publisher = "Access Press",

}

Building product awareness for SMEs through the use of CRM: The case of BMW in Cyprus. / Papasolomou, Ioanna.
International Consumer Behavior: A Mosaic of Eclectic Perspectives - Handbook on International Consumer Behavior. ed. / Hans Ruediger Kaufmann. UK: Access Press, 2011. p. 358-366.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review