Building the Corporate Reputation through Cause Related Marketing (CRM): The case of the corporate sector in Cyprus

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationProcedures of the 10th International Academic Seminar for Universities
Place of PublicationChina
Publication statusPublished - 2010
Event10th International Academic Seminar for Universities - Capital University of Economics and Business, Beijing, China
Duration: 16 Jul 201019 Jul 2010

Conference

Conference10th International Academic Seminar for Universities
CountryChina
CityBeijing
Period16/07/1019/07/10

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