Building the Corporate Reputation through Cause Related Marketing (CRM): The case of the corporate sector in Cyprus

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 10th International Academic Seminar for Universities
Place of Publication	China
Publication status	Published - 2010
Event	10th International Academic Seminar for Universities - Capital University of Economics and Business, Beijing, China Duration: 16 Jul 2010 → 19 Jul 2010

Conference	10th International Academic Seminar for Universities
Country/Territory	China
City	Beijing
Period	16/07/10 → 19/07/10

Cite this

@inproceedings{41bc60dd8fa04e1f8d3dc346c4963a83,

title = "Building the Corporate Reputation through Cause Related Marketing (CRM): The case of the corporate sector in Cyprus",

author = "Ioanna Papasolomou and Marlen Demetriou",

year = "2010",

language = "English",

booktitle = "Proceedings of the 10th International Academic Seminar for Universities",

note = "10th International Academic Seminar for Universities ; Conference date: 16-07-2010 Through 19-07-2010",

}

TY - GEN

T1 - Building the Corporate Reputation through Cause Related Marketing (CRM)

T2 - 10th International Academic Seminar for Universities

AU - Papasolomou, Ioanna

AU - Demetriou, Marlen

PY - 2010

Y1 - 2010

M3 - Conference contribution

BT - Proceedings of the 10th International Academic Seminar for Universities

CY - China

Y2 - 16 July 2010 through 19 July 2010

ER -