Business Ethics and Sustainable Excellence

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    With citizens nowadays demanding responsible business behaviour, corporations and their leaders have become aware of the crucial role of trust, quality and integrity in seeking performance excellence, profit and sustainable growth. According to Aristotle, leadership, and as a result business behaviour, pre-assumes the existence of three elements, Ethos, Logos (logic) and Passion for Ethics. Therefore, to bridge the gap, a Business Ethics Model has been developed by EBEN GR in 2007 aiming to align the continuous upgrading of quality and excellence in a business environment with ethical governance and corporate social responsibility. This article analyses the EBEN GR Business Ethics Model and investigates the effect of adopting it in an effort to reach sustainable excellence through the implementation of the EFQM Excellence Model.
    Original languageEnglish
    Title of host publicationProceedings of the 3rd Annual Quality Congress of the Middle East
    Place of PublicationDubai, UAE
    Publication statusPublished - 6 Apr 2009


    • Ethics, Business Ethics, Excellence, Corporate Governance, Social Responsibility


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