Original language | English |
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Title of host publication | Proceedings of the Academy of Marketing Annual Conference |
Subtitle of host publication | The marketing landscape: signposts for the future |
Publication status | Published - 2002 |
Event | Academy of Marketing Annual Conference: The marketing landscape: signposts for the future - Duration: 2 Jul 2002 → 5 Jul 2002 |
Conference
Conference | Academy of Marketing Annual Conference |
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Period | 2/07/02 → 5/07/02 |