Can internal marketing be implemented within bureaucratic organisations?

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the Academy of Marketing Annual Conference
    Subtitle of host publicationThe marketing landscape: signposts for the future
    Publication statusPublished - 2002
    EventAcademy of Marketing Annual Conference: The marketing landscape: signposts for the future -
    Duration: 2 Jul 20025 Jul 2002

    Conference

    ConferenceAcademy of Marketing Annual Conference
    Period2/07/025/07/02

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