Can internal marketing be implemented within bureaucratic organisations?

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the Academy of Marketing Annual Conference
Subtitle of host publication	The marketing landscape: signposts for the future
Publication status	Published - 2002
Event	Academy of Marketing Annual Conference: The marketing landscape: signposts for the future - Duration: 2 Jul 2002 → 5 Jul 2002

Conference	Academy of Marketing Annual Conference
Period	2/07/02 → 5/07/02

Cite this

@inproceedings{2d3639404a4946fc90a10d48df06f72a,

title = "Can internal marketing be implemented within bureaucratic organisations?",

author = "Ioanna Papasolomou",

year = "2002",

language = "English",

booktitle = "Proceedings of the Academy of Marketing Annual Conference",

note = "Academy of Marketing Annual Conference : The marketing landscape: signposts for the future ; Conference date: 02-07-2002 Through 05-07-2002",

}