Cause Related Marketing: A successful strategy in enhancing Corporate Reputation

Marlen Demetriou

Cause Related Marketing: A successful strategy in enhancing Corporate Reputation

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 5th Annual Colloquium of EABIS for the European Corporate Responsibility Education and Training
Publication status	Published - 2006
Event	5th Annual Colloquium of EABIS for the European Corporate Responsibility Education and Training - Duration: 11 Sept 2006 → 12 Sept 2006

Conference

Conference	5th Annual Colloquium of EABIS for the European Corporate Responsibility Education and Training
Period	11/09/06 → 12/09/06

Cite this

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title = "Cause Related Marketing: A successful strategy in enhancing Corporate Reputation",

author = "Marlen Demetriou",

year = "2006",

language = "English",

booktitle = "Proceedings of the 5th Annual Colloquium of EABIS for the European Corporate Responsibility Education and Training",

note = "5th Annual Colloquium of EABIS for the European Corporate Responsibility Education and Training ; Conference date: 11-09-2006 Through 12-09-2006",

}

TY - GEN

T1 - Cause Related Marketing

T2 - 5th Annual Colloquium of EABIS for the European Corporate Responsibility Education and Training

AU - Demetriou, Marlen

PY - 2006

Y1 - 2006

M3 - Conference contribution

BT - Proceedings of the 5th Annual Colloquium of EABIS for the European Corporate Responsibility Education and Training

Y2 - 11 September 2006 through 12 September 2006

ER -