@inproceedings{255600dcb9264f79aad5142d4d0a070c,
title = "Cause Related Marketing: A tool for Building Corporate Reputation in the Business Sector in Cyprus",
author = "Ioanna Papasolomou and Marlen Demetriou",
year = "2010",
language = "English",
pages = "813--830",
booktitle = "Proceedings of the 3rd EuroMed Conference",
publisher = "EuroMed Press",
note = "3rd Annual Conference of the EuroMed Academy of Business, Business Development across Countries and Cultures ; Conference date: 04-11-2010 Through 05-11-2010",
}