Cause Related Marketing as a tool to Brand Positioning and employees' satisfaction

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 3rd International Conference for Consumer Behaviour and Retailing Research
    Publication statusPublished - 2006
    Event3rd International Conference for Consumer Behaviour and Retailing Research - Zagreb, Croatia
    Duration: 21 Apr 200622 Apr 2006

    Conference

    Conference3rd International Conference for Consumer Behaviour and Retailing Research
    Country/TerritoryCroatia
    CityZagreb
    Period21/04/0622/04/06

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