Cause Related Marketing as a tool to Brand Positioning and employees' satisfaction

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 3rd International Conference for Consumer Behaviour and Retailing Research
Publication status	Published - 2006
Event	3rd International Conference for Consumer Behaviour and Retailing Research - Zagreb, Croatia Duration: 21 Apr 2006 → 22 Apr 2006

Conference	3rd International Conference for Consumer Behaviour and Retailing Research
Country/Territory	Croatia
City	Zagreb
Period	21/04/06 → 22/04/06

Cite this

@inproceedings{8166bd0b6cef4065bff0ac5347d45cff,

title = "Cause Related Marketing as a tool to Brand Positioning and employees' satisfaction",

author = "Marlen Demetriou",

year = "2006",

language = "English",

booktitle = "Proceedings of the 3rd International Conference for Consumer Behaviour and Retailing Research",

note = "3rd International Conference for Consumer Behaviour and Retailing Research ; Conference date: 21-04-2006 Through 22-04-2006",

}

TY - GEN

T1 - Cause Related Marketing as a tool to Brand Positioning and employees' satisfaction

AU - Demetriou, Marlen

PY - 2006

Y1 - 2006

M3 - Conference contribution

BT - Proceedings of the 3rd International Conference for Consumer Behaviour and Retailing Research

T2 - 3rd International Conference for Consumer Behaviour and Retailing Research

Y2 - 21 April 2006 through 22 April 2006

ER -