Cause Related Marketing as an opportunity for Brand Positioning

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 5th International Colloquium on Nonprofit, Social and Arts Marketing
Publication status	Published - 2005
Event	5th International Colloquium on Nonprofit, Social and Arts Marketing - , United Kingdom Duration: 14 Sept 2005 → 14 Sept 2005

Conference	5th International Colloquium on Nonprofit, Social and Arts Marketing
Country/Territory	United Kingdom
Period	14/09/05 → 14/09/05

Cite this

@inproceedings{3b2a0b7e311a409b8c69e4cf2566de55,

title = "Cause Related Marketing as an opportunity for Brand Positioning",

author = "Marlen Demetriou and Ioanna Papasolomou",

year = "2005",

language = "English",

booktitle = "Proceedings of the 5th International Colloquium on Nonprofit, Social and Arts Marketing",

note = "5th International Colloquium on Nonprofit, Social and Arts Marketing ; Conference date: 14-09-2005 Through 14-09-2005",

}

TY - GEN

T1 - Cause Related Marketing as an opportunity for Brand Positioning

AU - Demetriou, Marlen

AU - Papasolomou, Ioanna

PY - 2005

Y1 - 2005

M3 - Conference contribution

BT - Proceedings of the 5th International Colloquium on Nonprofit, Social and Arts Marketing

T2 - 5th International Colloquium on Nonprofit, Social and Arts Marketing

Y2 - 14 September 2005 through 14 September 2005

ER -