Cause Related Marketing: Building the corporate image through long-term alliances with non-profit organisations

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the10th International Congress of the International Association on Public and Nonprofit Marketing
    Place of PublicationPortugal
    Publication statusPublished - 2011
    Event10th International Congress of the International Association on Public and Nonprofit Marketing - Porto, Portugal
    Duration: 15 Jun 201118 Jun 2011

    Conference

    Conference10th International Congress of the International Association on Public and Nonprofit Marketing
    Abbreviated titleIAPNM 2011
    Country/TerritoryPortugal
    CityPorto
    Period15/06/1118/06/11

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