@inproceedings{86c058a2834e470a8bc78b1f933f8f26,
title = "Cause Related Marketing: Building the corporate image through long-term alliances with non-profit organisations",
author = "Marlen Demetriou and Ioanna Papasolomou",
year = "2011",
language = "English",
booktitle = "Proceedings of the10th International Congress of the International Association on Public and Nonprofit Marketing",
note = "10th International Congress of the International Association on Public and Nonprofit Marketing , IAPNM 2011 ; Conference date: 15-06-2011 Through 18-06-2011",
}