Cause Related Marketing: Building the corporate image through long-term alliances with non-profit organisations

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationProceedings of the10th International Congress of the International Association on Public and Nonprofit Marketing
Place of PublicationPortugal
Publication statusPublished - 2011
Event10th International Congress of the International Association on Public and Nonprofit Marketing - Porto, Portugal
Duration: 15 Jun 201118 Jun 2011

Conference

Conference10th International Congress of the International Association on Public and Nonprofit Marketing
Abbreviated titleIAPNM 2011
CountryPortugal
CityPorto
Period15/06/1118/06/11

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