Cause Related Marketing Campaigns and Consumer Purchase Intention: The Mediating Role of Brand Awareness and Brand Image

Rudiger Hans Kaufmann, Shabbir Shahbaz, Israr Ahmad, Imran M. Qureshi

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1229-1235
Journal	African Journal of Business Management
Volume	4
Issue number	6
Publication status	Published - 2010

Cite this

@article{af8fa569cba24673b8fba12e68e6bd8a,

title = "Cause Related Marketing Campaigns and Consumer Purchase Intention: The Mediating Role of Brand Awareness and Brand Image",

author = "Kaufmann, {Rudiger Hans} and Shabbir Shahbaz and Israr Ahmad and Qureshi, {Imran M.}",

year = "2010",

language = "English",

volume = "4",

pages = "1229--1235",

journal = "African Journal of Business Management",

issn = "1993-8233",

number = "6",

}

TY - JOUR

T1 - Cause Related Marketing Campaigns and Consumer Purchase Intention

T2 - The Mediating Role of Brand Awareness and Brand Image

AU - Kaufmann, Rudiger Hans

AU - Shahbaz, Shabbir

AU - Ahmad, Israr

AU - Qureshi, Imran M.

PY - 2010

Y1 - 2010

M3 - Article

SN - 1993-8233

VL - 4

SP - 1229

EP - 1235

JO - African Journal of Business Management

JF - African Journal of Business Management

IS - 6

ER -