@inproceedings{dbc406cbf4b04d718156e191bf1f7181,
title = "Cause Related Marketing (CRM): Branding financial service organisations in Cyprus by aligning Corporate Social Responsibility with business motivations",
author = "Ioanna Papasolomou and Marlen Demetriou",
year = "2005",
language = "English",
booktitle = "Proceedings of the 4th International Conference on Corporate Social responsibility",
note = "4th International Conference on Corporate Social responsibility ; Conference date: 07-09-2005 Through 09-09-2005",
}