Cause Related Marketing (CRM): Branding financial service organisations in Cyprus by aligning Corporate Social Responsibility with business motivations

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 4th International Conference on Corporate Social responsibility
    Publication statusPublished - 2005
    Event4th International Conference on Corporate Social responsibility - London, United Kingdom
    Duration: 7 Sept 20059 Sept 2005

    Conference

    Conference4th International Conference on Corporate Social responsibility
    Country/TerritoryUnited Kingdom
    CityLondon
    Period7/09/059/09/05

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