Cause Related Marketing (CRM): Branding financial service organisations in Cyprus by aligning Corporate Social Responsibility with business motivations

Ioanna Papasolomou; Marlen Demetriou

Cause Related Marketing (CRM): Branding financial service organisations in Cyprus by aligning Corporate Social Responsibility with business motivations

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 4th International Conference on Corporate Social responsibility
Publication status	Published - 2005
Event	4th International Conference on Corporate Social responsibility - London, United Kingdom Duration: 7 Sept 2005 → 9 Sept 2005

Conference

Conference	4th International Conference on Corporate Social responsibility
Country/Territory	United Kingdom
City	London
Period	7/09/05 → 9/09/05

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production

Cite this

@inproceedings{dbc406cbf4b04d718156e191bf1f7181,

title = "Cause Related Marketing (CRM): Branding financial service organisations in Cyprus by aligning Corporate Social Responsibility with business motivations",

author = "Ioanna Papasolomou and Marlen Demetriou",

year = "2005",

language = "English",

booktitle = "Proceedings of the 4th International Conference on Corporate Social responsibility",

note = "4th International Conference on Corporate Social responsibility ; Conference date: 07-09-2005 Through 09-09-2005",

}

Papasolomou, I & Demetriou, M 2005, Cause Related Marketing (CRM): Branding financial service organisations in Cyprus by aligning Corporate Social Responsibility with business motivations. in Proceedings of the 4th International Conference on Corporate Social responsibility. 4th International Conference on Corporate Social responsibility, London, United Kingdom, 7/09/05.

Cause Related Marketing (CRM): Branding financial service organisations in Cyprus by aligning Corporate Social Responsibility with business motivations. / Papasolomou, Ioanna ; Demetriou, Marlen.
Proceedings of the 4th International Conference on Corporate Social responsibility. 2005.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review