Cause-related marketing: Doing good for your company and your cause

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    1 Citation (Scopus)
    Original languageEnglish
    Title of host publicationThe Ashgate Research Companion to Corporate Social Responsibility
    PublisherAshgate Publishing Ltd
    Pages387-397
    Number of pages11
    ISBN (Print)9780754647775
    Publication statusPublished - 2008

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