Cause-related marketing: Doing good for your company and your cause

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	The Ashgate Research Companion to Corporate Social Responsibility
Publisher	Ashgate Publishing Ltd
Pages	387-397
Number of pages	11
ISBN (Electronic)	9780754689928
ISBN (Print)	9780754647775
Publication status	Published - 1 Jan 2012

Cite this

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title = "Cause-related marketing: Doing good for your company and your cause",

author = "Ioanna Papasolomou",

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booktitle = "The Ashgate Research Companion to Corporate Social Responsibility",

publisher = "Ashgate Publishing Ltd",

}

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