Cause-related marketing: Doing good for your company and your cause

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	The Ashgate Research Companion to Corporate Social Responsibility
Publisher	Ashgate Publishing Ltd
Pages	387-397
Number of pages	11
ISBN (Electronic)	9780754689928
ISBN (Print)	9780754647775
Publication status	Published - 1 Jan 2012

Cite this

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title = "Cause-related marketing: Doing good for your company and your cause",

author = "Ioanna Papasolomou",

year = "2012",

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day = "1",

language = "English",

isbn = "9780754647775",

pages = "387--397",

booktitle = "The Ashgate Research Companion to Corporate Social Responsibility",

publisher = "Ashgate Publishing Ltd",

}

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T1 - Cause-related marketing

T2 - Doing good for your company and your cause

AU - Papasolomou, Ioanna

PY - 2012/1/1

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M3 - Chapter

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SN - 9780754647775

SP - 387

EP - 397

BT - The Ashgate Research Companion to Corporate Social Responsibility

PB - Ashgate Publishing Ltd

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