Cause-Related Marketing: Doing Good for your Company and your Cause

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	The Ashgate Research Companion to Corporate Social Responsibility
Publisher	Taylor and Francis
Pages	387-397
Number of pages	11
ISBN (Electronic)	9781317043812
ISBN (Print)	9780754647775
Publication status	Published - 1 Jan 2016

Cite this

@inbook{6816dc17b19844e694fa177a32184405,

title = "Cause-Related Marketing: Doing Good for your Company and your Cause",

author = "Ioanna Papasolomou",

year = "2016",

month = jan,

day = "1",

language = "English",

isbn = "9780754647775",

pages = "387--397",

booktitle = "The Ashgate Research Companion to Corporate Social Responsibility",

publisher = "Taylor and Francis",

address = "United States",

}

TY - CHAP

T1 - Cause-Related Marketing

T2 - Doing Good for your Company and your Cause

AU - Papasolomou, Ioanna

PY - 2016/1/1

Y1 - 2016/1/1

UR - https://www.scopus.com/pages/publications/85148187977

M3 - Chapter

AN - SCOPUS:85148187977

SN - 9780754647775

SP - 387

EP - 397

BT - The Ashgate Research Companion to Corporate Social Responsibility

PB - Taylor and Francis

ER -